Have you heard of Posse? Posse is the world's first social search engine. What does this mean? It's a relatively new social media platform, that allows you to search for a certain type of place you might be looking for, wherever you may be in the world. It will then show you a list of places recommended by your friends or 'posse'. Posse was founded in Australia and have plans to launch in the US this year and eventually become global.
Say you're visiting a new city and you are stinging for some burritos. Well, you can search for burritos on posse and it will show you a list of places nearby selling them, as recommended by your friends. The advantage over other sites such as Yelp or Trip Advisor is that you get recommendations from people you're more likely to have similar tastes to and you probably trust these reviews more than that of strangers. The more people in your Posse, the wider your search will go and the more places will show up.
Posse works with retailers to help establish their presence on the site and creates virtual 'shop fronts' with their chosen branding/design. Retailers are then more aware of what their customers are saying about them and can even offer rewards or send thank-you notes to those who have recommended them on Posse. It's a win-win situation as users are always going to be adding places they actually want to recommend.
Once you create an account, you're able to start building virtual streets featuring all your favourite places. These streets build up a virtual 'town' with some funky illustrations with different themes to choose from. You can view my different streets and follow me here. Here are a few pics from some of my favourite places I have featured on posse.
Huge slice from Artichoke Basille Pizza in New York.
Red velvet cupcake from Magnolia Bakery in New York.
Breakfast from The Grounds of Alexandria, Sydney.
Ramen and tempura from Menya Mappen in Sydney.
Breakfast from Kitchen by Mike in Alexandria, Sydney